This section covers each of the Major Subsidiaries, Divisions and Operations (which comprises the Target Company) as well as Geographic Market areas covered by the Company.

CORPORATE COVERAGE: Physical marketing difficulties ~ Physical marketing capacity ~ Physical advertising capacity ~ Flexibility of advertising response ~ Ability to vary marketing effort ~ Customer handling systems & equipment~ Advertising + marketing materials acquisition & sources ~ Advertising & marketing materials stock levels ~ Dependence on advertising + marketing contractors & agents ~ Advertising buying influence ~ Sales manpower availability ~ Sales staff relations ~ Pressure of salesforce wage rises ~ Relative sales payroll levels ~ Relative sales incentive levels ~ Salesforce technical capabilities ~ Marketing materials stock levels ~ Variable marketing costs ~ Fixed marketing costs ~ Marketing payroll costs ~ Direct marketing costs relative to competitors ~ Product development costs ~ Quality ~ Product specifications ~ Design ~ Operating criteria ~ Product efficiency ~ Product reliability ~ Product longevity ~ Product life cycle ~ Product customization ~ Product technology ~ Product usage ~ Management strengths: senior marketing personnel ~ Management strengths: salesforce managers ~ Management strengths: sales & marketing staff ~ Management strengths: customer handling managers ~ Management strengths: technical aptitude ~ Management strengths: customer handling reliability ~ Upstream marketing strategies ~ Downstream marketing tactics ~ Captive marketing channels ~ Dependence on external marketing ~ Dependence on external promotion ~ Dependence on external marketing support ~ Dependence on customers attitudes ~ Warehousing & handling ~ Packing & packaging ~ Distribution ~ Product availability ~ Order processing ~ Location of customers ~ Dependence on customer base ~ Captive customer base ~ Concentration of customers ~ Product usage frequency ~ Order value ~ Relative customer servicing ~ Seasonality of demand ~ Advertising & sales promotion ~ Marketing costs ~ Sales promotion costs ~ Selling costs ~ Advertising costs ~ Competitors' pricing policy ~ Sensitivity to economic conditions ~ Relative marketing spend ~ Competitors' aggressiveness ~ Entry of new competitors ~ Prices at MSP ~ Price increases at MSP ~ Prices at RSP ~ Market share.