Company production considerations: production & process difficulties, manufacturing capacity, unit production capacity, flexibility of production plant, ability to vary product range, age of plant & equipment

Company supplies considerations: materials acquisition & sources, materials stock levels, dependence on sub-contractors, buying influence

Company manpower considerations: manpower availability, labour relations, pressure of wage rises, relative payroll levels, relative salary levels, technical capabilities

Company costs & margin considerations: stock levels, variable costs, fixed costs, payroll costs, direct costs relative to competitors, R&D / product development costs

Company product considerations: quality, product specifications, design, operating criteria, product efficiency, product reliability, product longevity, product life cycle, product customization, product technology, product usage

Company management strengths: management strengths: senior corporate officers, management strengths: production staff, management strengths: sales & marketing staff, management strengths: administration staff, management strengths: technical & R&D staff, management strengths: personnel staff

Company corporate considerations: upstream integration, downstream integration, captive distribution channels, dependence on other manufacturers, dependence on other distributors, dependence on other marketing, dependence on customers

Company distribution considerations: warehousing & handling, packing & packaging, distribution, stock availability, order backlog

Company customer considerations: location of customers, dependence on customer base, captive customer base, concentration of purchases, purchase frequency, order size, relative customer servicing, seasonality of demand

Company marketing considerations: advertising & sales promotion, marketing costs, sales promotion costs, selling costs, advertising costs

Company competitive considerations: competitors' pricing policy, sensitivity to economic conditions, relative marketing spend, competitors' aggressiveness, entry of new competitors, prices at MSP, price increases at MSP, prices at RSP, market share

Relative reputation: overall awareness by customers, overall reputation, reputation of products, reputation of product quality, reputation of service provided, reputation of customer handling

Relative promotional activity: rating of overall sales promotion activity, rating of advertising, rating of sales personnel, rating of sales print

Relative product availability: rating of product availability, rating of product specifications, rating of on-time delivery, rating of complete order delivery, rating of order handling, rating of ability to supply

Relative technical competence: rating of technical competence, rating of technical awareness, rating of product technology, rating of product documentation, rating of product returns, rating of after-sales services

Relative marketing factors: perception of product prices, technical superiority, service factors, prompt delivery, whole order delivery, stock levels, ordering procedures, delivery convenience, the delivery system, flexibility of customer handling, perceptions of terms of trading

Relative staff performance: initial contact, order handling staff, sales staff, administration staff, specialist staff, service personnel

Relative corporate considerations: upstream integration, downstream integration, captive distribution channels, reliance on other manufacturers, utilization of other distributors, benefits of other marketing, captive customer bases

Relative distribution considerations: warehousing & handling, packing & packaging, distribution, stock availability, order backlog

Relative customer considerations: location of customers, captiveness of the customer base, customer base loyalty, concentration of purchases, purchase frequency, order size, customer servicing, seasonality

Relative promotional considerations: advertising & sales promotion, marketing, sales promotion, salesforce, advertising

Relative competitive considerations: pricing policy, economic conditions, relative marketing effort, reaction to competitors, new competitors, prices at MSP, price increases, prices at RSP, market share.